Question

Which of these is NOT a demographic segmentation variable? a. Age b. Education c. Lifestyle d....

Which of these is NOT a demographic segmentation variable?

a.

Age
b.

Education
c.

Lifestyle
d.

Income

Which of the following is a characteristic of a good brand image?

a.

Generic
b.

Incongruence
c.

Strong
d.

Unfavorable

Which of these is an element of a positioning statement?

a.

Target segment
b.

Point of difference
c.

Frame of reference
d.

All of the above

Which of these is NOT a demographic segmentation variable?

a.

Age
b.

Education
c.

Lifestyle
d.

Income
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Homework Answers

Answer #1

c. Lifestyle

Demographic segmentation variable are variables which helps in identifying customer segments based on demography like age, gender, education, income etc. We cannot determine lifestyle of every customer and it is difficult to quantify.

d. Unfavorable

Good brand image should be favorable otherwise it will be bad for the firm.

d. All of the above

A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don't and it should have all traits mentioned above.

c. Lifestyle

Demographic segmentation variable are variables which helps in identifying customer segments based on demography like age, gender, education, income etc. We cannot determine lifestyle of every customer and it is difficult to quantify.

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