Question

In what ways has Jeep used psychology and sociology to promote their products?

Answer 1

answer:

Jeep has used psychology and sociology to promote their vehicles.

Their marketing advertisements imply that owning a Jeep will simply bring out our inner child with a touch of American classic coolness.

The commercial with the sandbox shows Jeeps racing through dunes with giant shovels staked in the ground as if the Jeeps were toys. They created a reputation through quality and established a Jeep lifestyle.

This lifestyle is reflected by the people who drive it in real life and in the movies.