Question

explain how successful advertising Alters the elasticity of the demand curve

Answer 1

The advertising elasticity of demand can be seen as the extent by which the advertising can affect the demand for a certain product.

Whenever there for a successful advertising campaign about a product, customers become interested in that and they try to have more information about the product, This induced interest force them to buy the product irrespective of its product that means the customers will be induced to at least try the product once despite having higher price in comparison to the competing products if they see the advertisement which appeals to them.

Thus the successful advertising basically reduced the elasticity of demand of a certain product.