Question

A resort in Florida wants to develop an advertisement highlighting scuba diving lessons. The target market will be college students. Identify the best combination of message strategy, appeal, and execution. Justify your choice. What message strategy, appeal, and execution would you use if the target market was families with children? Justify your choice.

Answer 1

If the target for the scuba diving lessons are the college students, the strategy would be to.include offers for a group as many college students and also the classes timings will indeed be flexible in such a way that the classes during vacations and the rest of the time during weekends. The appeal will be to provide cafeterias and Coll places so that the college student could chill a bit and refresh themselves. Also a few group parties would be organised which would be a lot better on the whole.

However for families the strategy would be quite different. It is here where the appeal must suit the families like providing small rooms for refreshing purposes, organising dinner parties every weekend etc. Apart from that, the timing flexibility must suit their ease and this could be during the weekends etc.