Question

Pick a brand that you are not familiar with and identify what you believe to be the brand's value proposition.

Answer 1

Answer. Brand Value proposition is a business statement that has company used to summarize that the reason for purchasing the product.

Example : Hidesign leather bag and other fashion accessories

Brand value proposition statement

Fashion accessories that communicate luxury and style

This statement shows that the bags which has dual purpose. They provide you quality as well as fashion and trend. They attract potential customers as well as importance to existing customer.

Lyft value proposition:

A ride in minutes

Or

Turn miles into money

Basically they target two set of market . They tell that how we save time as well as how we save money

Features of value brand proposition :

• How the product or service has been solved problem of customer
• Convince and benefit of using the product.
• Creating an image and utility information to the customer