Features:
1) many sellers : there are many sellers for the same product in this industry. For example: Pizza is sold by Papa John, Smokin Joes, Pizza hut and Dominos etc.
2) Differentiated products : there is Differentiated products that in terms of features, size, color , taste etc. For pizza,it can be different marketring strategy, different spices etc, difference size.
3) Easy entry: Firms are relatively small , this barriers to entry is low. In pizza case, any local vendor can enter easily and compete
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