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How does the Internet change consumer and supplier relationships?

How does the Internet change consumer and supplier relationships?
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The rise of internet has substantially changed the structured relationship between consumer and supplier. Due to internet facility the middleman has been cut out. Earlier consumer was having only one option to go to physical store and could purchase within the limited selected items but now a days due to internet facility one can have multiple option to chose according to their style at a time.So in this fashion internet has revulutionised the things in consumer behaviour.

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