Question

hink about the various ways that social media can affect an organization and the individuals who are part of that organization as employees or customers.

What do you consider the greatest benefit of social media communication to the organization?

What do you consider the source of greatest risk for organizations as they use social media?

In your opinion, do the benefits of a social media presence outweigh the risks that come along with it? Why or why not?

Answer 1

Benefits of using social media in an organisation are the following

1. More exposure in business using social media.
2. More audience in social media platforms.
3. Fastest mode of attracting and communicating news and other kind of articles.

Risks of using social media are as follows

1. negative word of mouth can spread like fire in social media.
2. misuse of social media can be another issue. Therefore, from the above analysis, it can be said that even having risks in social media, the benefits can reap a more profit in the business using social media.