Question

In the future I am planning to add a simulation that will give the students a better hands on experience of the concepts that were taught and enhance the learning by actually taking the role of a small firm. However, there is one cost element to it. a) As a student will you be willing to spend maybe $ 50 more for the course? This answer really matters to me since this gives me better understanding of your preferences and also your (not you, but the student body of the class as a whole) financial capability (I was a student a few months back so I know how hard it is to be in a student's shoe and how every dollar matters). Finally, learning goes beyond what you learn in a class. If you cannot apply what you learn in real life scenarios, learning remains incomplete. In the limited time I got to meet in class i tried to provide you with examples to show how concepts related to real life situations. Please answer the following questions based on what you feel and not based on knowledge you gathered from only the book. This is a bonus point question and you will not be judged or graded for your response. I will give you the points as long as you provide ANY response for each of the questions below. This questions gives me (and hopefully you) a better perspective of what you learnt and how I can enhance the learning for future students. Good luck for your future and remember learning is a lifelong journey.... a) If you were to tell anybody that there is one concept that you feel you have truly learned, what will it be ? How will you explain it to a person who knows nothing about marketing?

Answer 1

The best concept which is easiest to grasp and understand is 4 P's of Marketing Mix which gives good overview of product which is widely known.

To explain such concepts one must use following communication tools:

• Layman language with no technical jargons so it becomes easier
• Using extensive examples and defining each terminologies in detail
• Using storytelling form of communication to illicit interest and better grasp concepts and have top of mind recall
• Using videos and visuals and selecting examples which are widely used and known to all age groups and segments
• Using limited information such that it stays and creates impact on learner
• Maintaining soft tones, voice modulations, body language gestures to effectively persuade all concepts