Question

Critically evaluate the market opportunity and competitive environment of Lazada Malaysia

Answer 1

Lazada Indonesia's competitive advantage as a marketplace in internal and external factors were identified to analyze the SWOT and the strategies implemented by Lazada. In-depth interview, observations and documentation studies are used to collect data. All students of doctoral program of management science in universities pendidikan indonesia were respondents of this study. They all 112 respondends. The SWOT analysis results show that in the first quadrant, Lazada implements an aggressive growth strategy in acheiving competitive advantage. Existing strengths and opportunities put Lazada in a advantageous position and maximally utilizing external forces to seize opportunities. Lazada is a pioneer of free shipping of goods and services for returning goods from customers. Lazada is also incresingly expanding its products to fulfill the customers desires.