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What is the PEEST Ananlysis for the Campbell Soup Company case study (2016)?

What is the PEEST Ananlysis for the Campbell Soup Company case study (2016)?
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Answer #1

The PESTEL Analysis for the Campbell Soup Company case study highlights the problems faced by the company in the US. The analysis aimed at examining the problems and shows that

  • the company experienced a fall in sales.
  • the company tries to cater with the changes in the tastes and preferences of the customers, and increased its supply chain of organic food products. However, all these efforts failed.
  • the falling performance of the company led to a fall in the confidence of the investors.
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