Analyse the product and service matrix for amazon canada and perform a BCG matrix analysis,please make sure that you use specific examples of Amazon’s products or services to discuss each of the quadrants on the matrix
Ans.
Amazon product matrix includes various media like music, DVDs,
books, videotapes and baby products, apparels, beauty products,
consumer elections, groceries, kitchen items, jewellery and
watches. The product matrix of amazon is a model for the company
which is used for demonstrating the combinations of product volume
and variety of characteristics and the nature of processes which
makes it.
The services of Amazon are committed to providing each customer
with the highest standards of the customer's service. The strong
management team of Amazon provides a variety of services and
quality of services to the customers in any field in which it steps
forward.
In a high market growth rate Amazon gives its Amazon kindle, fresh,
website, instant video etc, services. At a low growth rate, it
offers IMDB, Alexa, createspace, audible.com.
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