Question

PATE MEMORIAL HEALTH CLINIC

The data cross-tabulated below have been obtained from a “representative” sample of employees in the 5 block radius of the Clinic. (see Exhibit 3 of the case)

                   Sex

Would use/try CLINIC if necessary?

M                     F                 Total

Yes 88                    168               256

                        No 72                    72                144

                        Total 160                  240               400

1. Again, which variable is the causal factor (C)?   Which variable is the effect (E)?

          Explain your reasoning! (4)

2. Briefly explore the meaning of the data above – there is no need to employ a formal (chi-square) statistical analysis. What are the implications for target marketing? (4)

Answer 1

1) Causal factor(c) is Sex and effect variable is the Total number of votes for trying or using clinic for yes and NO i.e 256 and 144

as the male female willing to go for clinic try is variant for make and female so it is the contributing factor for the final results because it affects the total number for people willing to use and people not willing to use.

2) from the data provided we see that the male population is not much difference and yes and no but in Female there is a great difference this implies this test is targeted on female .