Question

1. When designing the marketing channel what do marketers take into consideration?

2. What are involved in the marketing channel management? Briefly explain them

Answer 1

ans: (1)  We have to consider the following factors for the selection of channel of distribution:

(1) product:

(2) market:

(3) middlemen:

(4) company:

(5) marketing environment:

(6) competitors:

(7) customer characteristics:

(8) channel compensation:

ans (2) A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods from production to consumption. This process typically consists of all the institutions and marketing activities involved in the promotion and distribution of goods.