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1) According to Christensen's theory of disruptive innovation, which firms are most likely to be disrupted?...

1) According to Christensen's theory of disruptive innovation, which firms are most likely to be disrupted?

A: firms that invest in steadily improving the performance characteristics of their products

B firm marketing departments are very responsive to their existing customers

C. firms that operate in consumer package goods industries

D: either A or B

2) Firm A and Firm B operate in the same industry have the same EBITDA and net income the same cost of good sold and the same enterprise value. Firm A has higher total revenue. which of the following is true.

A Firm A is a cost leader

B Firm B has a differentiation strategy

C Firm A probably has higher sales and marketing expenditure than Firm B

D None of the above

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