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Develop three product or service concepts that might appeal particularly to GenXers, Why do you believe...

Develop three product or service concepts that might appeal particularly to GenXers, Why do you believe that these products/services would be appealing to this market segment?

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Answer #1

GenXers are the people born between 1961-81 And their age group belongs to 38-58 years. The people of this generation are middle aged people now, who's primary concern now is to save for their children or for their old age . Therefore, they are attracted to programs like

1) electronic marketing- coupons- the people of this generation checks and respond positively to electronic marketing.

2) they love programs related to or supporting their vacation, for example, one can provide security services to them etc ag this generation needs break.

3) they respond positively to lifestyle nurture programs.

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