Question

Assume that advertising shifts the demand curve for jeans to the right along the supply curve...

Assume that advertising shifts the demand curve for jeans to the right along the supply curve which pushes the jean price up by 125%. If the old equilibrium price of jeans is $8.76/pair and the old equilibrium quantity is 230 million pair, the elasticity of jean supply is 0.60 and the elasticity of demand is -0.766, what is the new equilibrium quantity demanded of jeans? What is the new equilibrium quantity supplied?

Homework Answers

Answer #1

Elasticity of demand = % Change in quantity demanded / % Change in price

- 0.766 = % Change in quantity demanded / 125%

% Change in quantity demanded = 125% x (-0.766) = -95.75% (Quantity falls by 95.75%)

New quantity demanded (Millions) = 230 x (1 - 0.9575) = 230 x 0.0425 = 9.775

Elasticity of supply = % Change in quantity supplied / % Change in price

0.6 = % Change in quantity supplied / 125%

% Change in quantity supplied = 125% x 0.6) = 75% (Quantity rises by 75%)

New quantity supplied (Millions) = 230 x (1 + 0.75) = 230 x 1.75 = 402.5

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