Single seller in the market: There is
a single seller present in the market who has control over market
and controls prices and brand in the market. There is no competitor
so seller can also exploit consumers in terms of quality as well as
prices.
No substitutes: There is no
substitute of goods in the market as there is a single seller and
single brand. So, seller can decide his own prices and consumer has
no option left other than buying at offered price.
Price decider: Firm can set their own
prices and also can decide the supply of goods to be supplied in
the market.
Entry is very difficult. As a single
seller is controlling the market so it is very difficult for new
firms or sellers in the market and this reduces option in front of
consumers.