Question

1. Which of the following terms describes achieving a balanced state after an aroused​ state?

A.Hedonic need

B.Utilitarian need

C.Expectancy theory

D.Homeostasis

E.Drive theory

2. When consumers are allowed to choose their type of​ purchase, researchers have found that consumers are happier with​ ________.

A. utilitarian products

B.material purchases

C.hedonic products

D.luxury products

E.experiential purchases

3. What term defines the desire to switch to new alternatives over familiar​ ones?

A.variety-seeking

B.​co-creation

C.Cult products

D.narrative transportation

E.mass customization

4. Why is television considered a​ low-involvement medium?

A.Consumers perceive psychological risks from watching television.

B.It is difficult to determine what programming is most relevant to the product.

C.It requires a passive viewer.

D.Fewer consumers are watching television.

E.The average viewer is too young to engage in television.

5. ​_______ is the study of how our behaviors and observations of what we do and buy shape our thoughts.

A. Extended self

B.Power posing

C.Psychological threat

D.Embodied cognition

E.Enclothed cognition

6. Division of labor in a household is an example of a​ _____________.

A.curation

B.enculturation

C.value

D.trait

E.custom

7.

Terminal and instrumental values are part of​ ___________.

A.Rokeach Value Survey

B.Means-end chain model

C.List of Values​ (LOV) scale

D.Values and Lifestyles System​(VALS2TM​)

E.Laddering

Answer 1

1. The term that describes achieving a balanced state after an aroused​ state is called Homeostasis. Homeostasis is the ability to maintain internal stability in an organism to compensate for environmental changes.

2. When consumers are allowed to choose their type of​ purchase, researchers have found that consumers are happier with experiential purchases. Experiential purchases are those made with the primary intention of acquiring a life experience: an event or series of events that one lives through.

3. The term that defines the desire to switch to new alternatives over familiar​ ones is called variety-seeking.

4. Television is a low-involvement medium that results in passive learning, the viewer retains information randomly because of repetition of the message. Hence, television is considered a​ low-involvement medium because it requires a passive viewer.