Question

1. Using secondary data sources, what data might be available that suggests millennials, demand for automobiles? What conclusions can you draw from that data??
2. Using secondary data sources, what data exist that may shed light on consumer opinions about self-driving technologies?
3. What about generation Z? Is there data that suggests they may have different consumer preferences with respect to owning an automobile relative to millennials?
4. Based on your findings, what recommendations would you make to the entrepreneur? Do millennials or generation Z represent attractive market segments for the concept?

Answer 1

If we go by Deloitte's 2019 Global Automotive Consumer Study, 51 % of Gen Y and Z question the need for owning a vehicle in India.

Conclusion: They are more reliant on shared mobility.

Gen Y and Z collectively contribute to the 51% mentioned above and thus, they have more or less similar opinions.

Even if it is self-driving, most Millenials do not want to take up that responsibility of keeping and maintaining a car.

Thus, my suggestion to an entrepreneur would be to come up with innovative solutions and ideas related to shared mobility as the report suggests that millennials as well Gen Y tend to depend more on it.

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