Question

Question 5 (1 point)

Communication goals depend on the stage of a customer’s decision journey.

(True or False)

True

False

Question 14 (1 point)

A retailer acquiring another retailer and a manufacturer merging with another manufacturer constitute which of the following:

(Select one)

a	Vertical integration
b	Forward integration
c	Backward integration
d	Horizontal integration

Answer 1

Answer 5.

-yes it is 'true' statement because customer's decision journey shows us that how customers complete their purchase, and for this they firstly find out the product, get some information from others regarding the quality and other things of product , after that he purchased it and if they like it they ask others to buy it.

So, in all these steps communication is important because if he/she not getting information or ask from the suppliers or tell them their requirements he/she will not be able to take decision.

Answer 14.

-Option 'd' is correct that is horizontal integration.

Horizontal integration is that in which one company acquiring another company similar to it either to increase their customers or to expand business or try to diversify their products in same business.