Suppose the price elasticity of demand for contraceptive pills is 0.30. If there is an 10 % increase in the price contraceptive pills, what is the effect on the demand for this medication and total revenues?
Answer :
Quantity will be decrease by 3%.
Total revenue will increase.
Explanation :
Price elasticity of demand =percentage change in quantity demanded /percentage change in price
0.30=percentage change in quantity demanded /10
0.30*10=percentage change in quantity demanded
Percentage change in quantity demanded =6%.
When price increases quality demand decreases. So when price will be increase by 10%, quantity demanded will be decrease by 3%.
Here price elasticity of demand is less than 1 so it is inelastic. When demand is inelastic price and total revenue moves into same direction. So when price will increase, total revenue will also increase.
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