Question

1)Personality is now highly debated. Some, like Freud believe it is important and others think it is merely a way of explaining behavior and a poor way at that. What do you think and why? Should marketers be concerned with personality?

2)Adding senses to products can help us sell. Give me an example (put on those thinking caps) of a company or product that IS NOT using senses, but could benefit from adding a sense to the buy. Tell me how. An example from my on campus class was adding a scent to artificial plant so it smells as you walk it.

Please answer both the questions

Answer 1

1.Well, a marketer is a person or company that advertises or promotes something , whose sole motive is to enhance sales, enlarge its customer base. In order to have a good customer base marketers often develop strategies and spends money on marketing of its product . The term marketing is a very broad term including all the forces that attracts its consumers be it brand ambassadors, promotions in public (television,radio,airports, metro).

so, the concern here is how personality matters for markers. understanding consumers personality traits and creating a targeted marketing strategy towards these groups has the potential to revolutionize marketing. Since  the role of a marketer is to boost its sales which are largely dependant upon its customers, so a marketer must attracts its consumers in a way or other maximize heir utility out of consumption of the good, so that they feel like its worth the value they spent. knowing the personality of its consumer gives an outline to the marketer with what specifications they must make the good(materials used, packaging and wrapping, branding) as all these things matters to the consumers. A marketer must distinguish its consumer base with their preferances and the marginal value they are willing to pay for the good and what utility does the consumption of good adds to them. Knowing the personality of consumer gives them the taste according too which the good should be made. But with such dynamic environment and large customer base its very difficult in analyzing the choices of every individual, so a marketer must survey its customer, and should try and make goods attracting specific groups. Knowing customers personality shows about the type of their societal status, which gives an outline about how much a consumer is ready to spend, thus easing the production process(to produce according to the estimated demand) and also ease the selling process by simply targeting and selling to these customers only. however, it may be positive for one marketer it may not be as good or appealing  for others depending upon the company.

Thus, the situation comes to be neutral with personality acting as a success story and also not mandatory one.

2.Adding senses to the product can help well. So beginning with the very basics there are five senses i.e.sight,hearing,taste,smell and touch.

Entering into an alcohol shop or a brand outlet what we see is just different varieties and flavors of wines, rums, whiskies, scotchs put up in different shelves with proper labeling and differentiated so it is easier for customers to get the required one. But what i think from my point of view is that why not we add on classic music in the background of the outlet, which will not only slow down speed of  its customers but also gives them another pleasure , rejuvenating the past memories, having a soothing effect on their heart and soul. The classic music played down in slow music would slow down the speed of customers also make them more interested in trying different bottles, thus boosting the sales , it will also make its customers try out the most expensive brands. Slow and classical music played in the shop will recall its consumers of some of their happy moments ,remembering old talks. Well its just a way of keeping your customers happy  and also increasing your sales.