Question

How does e-marketing differ from traditional marketing?

Answer 1

S.No. #	e-Marketing	Traditional Marketing
1	It is conducted on digital platform, hence is less expensive	It is relatively more expensive
2	This is of the form of interactive advertising	There is contact from one side only
3	Uses online channels such as websites, email, social media and online banner advertisements	Takes place offline and involves print media, direct mail, trade shows mode of advertisement and other forms of outdoor advertisements
4	Target people based on location, gender and age	Lacks specific targeting of the people
5	Reach is anywhere across the world	Reach is usually local
6	Results are measurable based on clicks, impressions , views and online order placements	Direct results are not measurable