Question

give an example of an international environment that must be modified when expanding from a domestic market to an international market.

Answer 1

Answer: Let us take an example of McDonald

When McDonald decided to enter into India, they have done a market research and they have understood that culture and religious factor are very important in India, therefore they have to bring a change in their menu. They cannot take a risk to offer the same product as they were offering in the United States in India because of cultural issues and religious issue; example they have to drop their blockbuster product hamburger from Indian menu because in India pork is considered to be a Taboo. if they had decided to launch the same hamburger in India also, they will face huge backlash that can spoil their strategy to enter successfully in India. Therefore when going global it is very important to do market research and understands the cultural and religious issues of the country.