In a competitive market with identical firms, the inverse demand function is p = 100 – Q. The supply curve is horizontal at a price of 70, which implies that each firm has a marginal cost of 70. However, one firm believes that if it invests 1,000 in research and development, it can develop a new production process that will lower its marginal cost form 70 to 20, and that it will be able to obtain a patent for its invention. Would this profit-maximizing firm undertake the innovation (assuming that the market lasts one period?) Would consumers be better off or worse off if this firm could not obtain patent protection?
If the new firm acquires monopoly power through patents, we can expect it to use MR = MC rule for profit maximization. Here MR = 100 - 2Q and MC = 20 (after the innovation)
100 - 2Q = 20
Q = 80/2 = 40 units and price P = 100 - 40 = $60 per unit
Now profits are revenue - cost = 60*40 - 20*40 - 1000 (for research and development) = 600
Since profits are positive after the innovation, this profit-maximizing firm undertakes the innovation
Consumer surplus changes from CS = 0.5*(100 - 70)*30 = 450 to CS = 0.5*(100 - 60)*40 = 800.
Consumers will be worse off if this firm could not obtain patent protection because after the patent and reduction in marginal cost, their surplus has increased.
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