The most successful products are the ones which:
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(b) fulfill an unmet need
Goods and services are brought into life according to the need of the people. And those goods that meets the demand and necessity of people are considered successful. And if there are competitors among the same need, then it helps in bringing out the best quality and affordable pricing.
In that way, the most successful product can be attributed to having fulfilled the ummet need of people as it will enjoy a clear monopoly in that segment of products. It will have the opportunity to do more research and bring out the best quality and affordable products for the people.
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