A price-taking firm makes air conditioners. The market price of one of its new air conditioners is $130. The firm's total cost information is given in the table below: Instructions: Calculate marginal cost, and enter your responses as whole numbers. Air conditioners per day Total cost ($ per day) Marginal cost ($ per day) 1 100 100 2 150 3 220 4 310 5 405 6 510 7 650 8 800 How many air conditioners should the firm produce per day if its goal is to maximize its profit? air conditioners per day.
Marginal cost (MC) = Change in Total cost (TC) / Change in Quantity (Q)
Q | TC | MC |
1 | 100 | |
2 | 150 | 50 |
3 | 220 | 70 |
4 | 310 | 90 |
5 | 405 | 95 |
6 | 510 | 105 |
7 | 650 | 140 |
8 | 800 | 150 |
A price taking firm maximizes profit by equating price with MC. Since in this case equality does not hold, we compute profit maximizing output as follows.
When Q = 6, MC = $105, therefore Price > MC.
When Q = 7, MC = $140, therefore Price < MC (causing a marginal loss).
Therefore, profit-maximizing quantity = 6
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