How do strategic planning and strategic management differ?
In the hyper-competitive environment, if they do not have strategic planning, it is difficult for business houses to thrive, prosper and develop in the long run. Strategic planning is an activity that defines the priorities and takes into account the internal and external environment to design, execute, assess and change strategies in order to gain competitive advantage. Strategic planning is not necessarily the same as strategic management, which means that the top-level executives take a series of decisions and actions to accomplish organizational goals. It's nothing but recognizing and implementing tactics, enhancing their level of performance and achieving market hegemony.
Strategic Planning is a forward-looking practice that helps to
determine the corporate plan and goals are set.
Strategic planning requires a series of actions and steps toward
formulating and executing plans to achieve organizational
objectives.
Strategic planning is project leadership. Strategic management is
results-based leadership.
Strategic Management is a top management function that is used to
set priorities, concentrate and channel resources, strengthen
operations, ensure that employees are aligned with the
organization's goals and position the organization in a changing
environment. By the word strategic management we mean, the
mechanism that allows the company to assess its internal and
external business environment shapes strategic vision sets
priorities, set direction, develop and execute strategies
consistent with the organization's objectives.
Strategic management's reach is broader than strategic planning, in the sense that the latter is one of the former's key components, which involves developing plans, competing, and helping the company to prosper, develop, and expand. Strategic planning is an operation carried out by the organization's top management, and helps to bind the company to the business environment.
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