Question

Which is not one of the steps in the personal selling process:

Group of answer choices

Pre-testing

Generate and qualify leads

Preapproach

Closing the Sale

Follow-up

2.

The use of sweatshop labor and the marketing of dangerous products are examples of:

Group of answer choices

internal, uncontrollable marketing issues.

issues that are not discussed in ethical firms.

marketing ethical issues.

marketing issues but not ethical issues.

ethical issues but not marketing issues.

3.

A survey question asks people if they have heard of the Hyundai brand. This is measuring:

Group of answer choices

Product familiarity

Brand awareness

Brand association

Marketing myopia

Cognitive dissonance

4.

Stacey manages a department store and wants to increase sales during the summer, hoping to generate repeat business during the holiday season. What would be the best methods of sales promotion to use?

Group of answer choices

free samples and point-of-purchase displays

selling and publicity

advertising and personal selling

shake and bake

public relations and publicity

Answer 1

Q- Which is not one of the steps in the personal selling process:

Answer- (a) Pre-testing.

Q- The use of sweatshop labor and the marketing of dangerous products are examples of:

Answer- (c) marketing ethical issues.

Q- A survey question asks people if they have heard of the Hyundai brand. This is measuring:

Answer- (a) Brand awareness.

Q- Stacey manages a department store and wants to increase sales during the summer, hoping to generate repeat business during the holiday season. What would be the best methods of sales promotion to use?

Answer- (a) free samples and point-of-purchase displays