Consider a monopolistically competitive firm whose cost is given by C = 2 + 2Q + Q2, and its demand function is given by
Q =32 – 4P.
(1) Find the optimal price and quantity of output in the short run.
(2) What long-run adjustments should you expect? Explain.
Monopolistically competitive firm maximises profit where MR = MC:
MC = dC/dQ = 2 + 2Q
MR = d(P.Q)/dQ = 8 - Q/2
2 + 2Q = 8 - Q/2
Q = 2.4 (optimal output)
P = 7.4 (optimal price)
Profit = P x Q - C = 2.4 x 7.4 - 2 - 2 x 2.4 - 2.42
Profit = 5.2
2) In the long run a Monopolistically competitive firm should earn zero profit, more firms would enter the market seeking profits.
Therefore, demand facing a Monopolistically competitive firm would decrease (shift left) and long term profit would become zero.
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