Suppose the price elasticity of demand for contraceptive pills is 0.30. If there is an 10 % increase in the price contraceptive pills, what is the effect on the demand for this medication and total revenues?
Answer :
Quantity demanded decrease by 3%.
Total revenue will increase.
Explanation :
Price elasticity of demand =percentage change in quantity demanded /percentage change in price
0.30=percentage change in quantity demanded /10
0.30*10=percentage change in quantity demanded
3=percentage change in quantity demanded.
So, quantity demanded will decrease by 3%.
When price elasticity of demand is less than 1 it is inelastic. When demand is inelastic price and total revenue moves into same direction. So when price increases total revenue will increase.
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