Question

Milwaukee is a famous name in industrial quality power tools. Its products are renowned for their rugged design and reliability. Most of its products are sold through wholesalers (industrial distributors) to a wide variety of power tool users including factories, contractors, mechanics, schools, government agencies and many others. Milwaukee claims that almost 80% of its distributors have been associated with it for 25 years or more. Milwaukee describes itself as a consistent and reliable partner to distributors. The company says, “Our business succeeds when your business succeeds.”

Comment on this statement in terms of its possible implications for ''management''. Please explain in more detail.

Answer 1

By this statement "our business succeeds when your business succeeds" Milwaukee wants to show its connection with consumers satisfaction. This statement is promoting company's trustworthy between distributors and consumers.

Company shows the reality for promotion. It sells mostly products to business firms. And if company shows that if consumers will get the benefit then company will get the benefit. So consumers will think company wants to do best for win the trust of them.

And this is for distributors also. Like consumers, distributors will think that company is careful about their profit because their profits are directly connected to company's profit.