Question

A food manufacturer is about to launch a new brand of ice cream .Imagine that you were the marketing manager and you wanted to use the theory of classical conditioning to create an ad to make consumers respond positively to this new brand of ice cream in the marketplace. please specify what the unconditioned stimulus , neutral stimulus, conditioned stimulus and conditioned response are in your ad.

Please copy the following lines into the text field when answering this question.

unconditioned stimulus:---------------------------

unconditioned Response:-------------------------

Neutral Stimulus :----------------------

After the consumers have repeatedly seen the ad.

conditioned Stimulus:---------------

conditioned response:-------------------------

Answer 1

Theory of classical conditioning:-

It is marketing tactic which includes placing a neutral signal before a naturally occurring reflex.

Before conditioning :-

unconditioned stimulus:--- display of ice cream in an appealing way

unconditioned Response:----- salivation response

Neutral Stimulus :------music included with brand name of ice cream

after conditioning :-

After the consumers have repeatedly seen the ad.

conditioned Stimulus:----- music

conditioned response:---salivation response