1. Your firm produces two products where marginal cost of production for each product is equal to $30. The following table shows the reservation prices (minimum price consumers willing to pay) of different types of consumers for each of your product.
consumer type | product 1 | product 2 |
A | 25 | 100 |
B | 40 | 80 |
C | 80 | 40 |
D | 100 | 25 |
Consider three alternative pricing strategies (i) only selling the goods individually (ii) only bundling and (iii) providing both as a package and individually. For each strategy, determine the optimal prices to be charged and the resulting profits.
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