5) In the digital era …..
A) Brand extensions are more prevalent
B) Brands have become non-existent
C) The dominant brand(s) have become diluted
D) The dominant brand(s) have become weaker
E) The dominant brand(s) have become stronger
6) Demand is inelastic when ……
A) it is easily influenced by price changes
B) when reducing the price leads to increased revenue
C) the percentage change in quantity demanded of a product is
greater than the percentage change in the price of the
product
D) the percentage change in quantity demanded of a product is
less than the percentage change in the price of the product
E) the percentage change in quantity demanded of a product is
equal to the percentage change in the price of the product
7) What is a key advantage of primary data?
A) Low cost compared to secondary data
B) Relevance to the problem at hand
C) Availability to any interested party for use
D) Accessibility through computerized databases
E) Avoiding interviewer biases
8) Which of the following statements, about a product's core,
expected, and augmented aspects is true?
A) A product’s current core features become the augmented
features in the future.
B) A product’s current augmented features become the core
features in the future.
C) A product’s current expected features become the core
features in the future.
D) A product’s current augmented features become the expected
features in the future.
E) A product’s current expected features become the augmented
features in the future