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38 Amir is a member of a management group within his company that is examining whether...

38 Amir is a member of a management group within his company that is examining whether or not the company should consider offering some innovative new products in an attempt to expand its client base. Amir's group is engaged in:

A strategic planning.

B operational planning.

C contingency planning.

D tactical planning.

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Answer #1

Answer: A. strategic planning

Strategic planning means making a roadmap for the company to achieve business goals. It's a long-term process where strategic planners have to consider their SWOT (strength, weakness, opportunities, and threats) analysis before making plans. In that process, the company decides its priorities on the basis of budget and operational strength. So launching a new product in the market is a big step for a company.

So offering new innovative products in the market to achieve new clients is part of strategic planning.

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