Consumers prefer to buy higher quality products with reasonable
prices. A monopolist supplies these products. This monopolist
maximizes profits by selling output with better quality. The demand
function facing the monopolist is given by
? = ?(50 − ?),
Where Q = output, P = price, and z = quality of the product the
monopolist sells. Marginal cost of production is independent of
quality and is constant at zero. Assume that product design costs
rise with the quality level chosen such that the design cost ?(?)
is: ?(?) = 5?2 . Find the monopolist’s profit maximizing level of
output and quality. What is the monopolist’s profit maximizing
price and profit
Total Revenue, TR, is given by
TR=P*Q=z*(50-Q)*Q=50zQ-zQ^2
TC=F(z)=5z^2
Profit==TR-TC=50zQ-zQ^2-5z^2
Differentiate with respect to Q, we get
d/dQ=50z-2zQ
Set d/dQ=0
50z-2zQ=0
Q=25 (Profit maximizing output)
Now differentiate with respect to z, we get
d/dz=50Q-Q^2-10z
Ser Q=25
d/dz=50Q-Q^2-10z=50*25-25^2-10z=625-10z
Set d/dz=0
625-10z=0
z=62.50 (Profit maximizing quality)
Profit==50zQ-zQ^2-5z^2=50*62.50*25-62.5*25^2-5*62.5^2=$19531.25
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