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1. In a few sentences: Explain the major differences between a specialty product and an unsought...

1. In a few sentences: Explain the major differences between a specialty product and an unsought product.

2. In a few sentences: Identify a product with different product types in two different countries. Explain the type in each country and the major reason behind the difference.

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Answer #1

Differences between the speciality product and unsought product

  • Price charged for speciality product is very high while price charged unsought Product varies from product to product
  • Consumer behaviour in speciality product is they have strong brand preference as well as loyalty While Consumer behaviour in unsought product is that they have very little knowledge and awareness about the product.
  • Promotion done in speciality product is very carefully targeted while in unsought product promotion is done by aggressive advertising as well as personal selling
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