A monopolist faces a demand function defined as Q = 40 – 2P. The monopolist's marginal cost is equal to $15 at all levels of output. What price should the firm charge in order to maximize profits?
The demand function is given as:
Q = 40 - 2P or P = 20 - 0.5Q
The total revenue can be calculated by multiplying the price and quantity. So,
TR = PQ = (20 - 0.5Q) (Q) = 20Q - 0.5Q²
The marginal revenue is:
MR = d(TR)/dQ = 20 - Q
The marginal cost is $15.
The monopolist maximizes the profit when the marginal cost equals marginal revenue. So,
20 - Q = 15
Q = 5
The profit-maximizing level of production is 5 units.
Putting Q = 5 in the demand function:
P = 20 - 0.5Q²
P = 20 - 0.5(25) = 20 - 12.50 = 7.50
So, the profit-maximizing price is $7.50.
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