Question

__________ refers to the activity of designing a company’s product and image so that they occupy a distinctive place in the minds of the target market.

1. Targeting

2. Segmentation

3. Positioning

4. Customization

Answer 1

Answer - positioning

Reason - positioning or Brand positioning creates a perception of the brand in the mind of specific category. It means connecting a product of the company with a specific tag line like perception in consumers mind.

Like the famous toothpaste brand colage is there in market since decades and has positioned itself in the minds of consumers as the "most protective toothpaste" and have gained a trustworthy image in minds of consumers. It has occupied such a distinct place in minds of consumers that no matter how many new brand comes, a majority of population will still prefer colgate as their first choice.

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