Athens, Georgia is the home of the University of Georgia. Its football team, the Georgia Bulldogs, is a perennial powerhouse, and home games are virtually always sold out. The Graduate Athens is a wonderfully eclectic Athens hotel. Suppose that a weekend stay in a king suite at a similar hotel is $639, with a two-night stay required, when the Bulldogs are playing at home but is only $329, with no two-night stay required, on weekends without home football games.
Is this price difference peak-load pricing? Explain your answer.
A.
This price difference is not peak-load pricing. The hotel faces its period of peak demand during home football games, and it sets the off-peak price during this time.
B.
This price difference is peak-load pricing. The hotel faces its period of peak demand during home football games, and it sets the off-peak price during this time.
C.
This price difference is not peak-load pricing. The hotel faces its period of peak demand during home football games, and it sets the highest price during this time.
D.
This price difference is peak-load pricing. The hotel faces its period of peak demand during home football games, and it sets the highest price during this time.
SOLUTION:-
Option A is the correct answer
* As the above question reflects the price discrimination based upon peak-load pricing. Whereby, the consumer is charged different prices for the same good/services during different time period due to rise int he demand of the product.
* When the home tam is playing the town, then the hotl is charging $639 for two-night stay during the weekend. But when tere is no such event, then the hotel is charging only $329 i.e. during the off-season.
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