1. When cross price elasticity of a product is lless than zero, that suggests that the goods are complements of each other. Which means that when the price of one good would increase, it would lead to a fall in the demand of other good too.
In order to increase the sales revenue, price of good y could be decreased. this in turn would lead to an increase in the demand for good x hence leading to rise in sales revenue.
Cross Price Elasticity of Demand = Percentage in Quantity demanded of X/ Percentage change in Price of Y
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