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Describe the four factors that contribute to the likelihood of success for a product or service...

Describe the four factors that contribute to the likelihood of success for a product or service in an international market.

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Answer #1

1. PRICE COMPETITIVE FACTOR-the product price should be decided in such a way that it should give competition to its rivals in the foreign market

2. UNIQUE PRODUCT FACTOR-the product should have some kind of distinction from the rest of the products in the market to create an edge.

3.CULTURAL FACTORS-like language, tradition norm, the value of that society where the plan of business is going on.

4. LAWS-There are laws in some countries that will greatly affect the ability to do business in or prohibit it altogether. One such example is Thailand which has specific laws stating no foreign person or company can own more than 49% of a business in Thailand.

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