Why is global thinking important to today’s entrepreneurs?
Global thinking is very important in today dynamic environment as we know globalization reduce trade barrier hence global thinking is important now because today consumer have too many options before buying a product.consumer can select product,ideas and services from many nations and culture.both international and domestic enterpreneur alike are concerned with sales,cost and profit the difference between the two is variation in the relative importance of the factor affecting each decision . international entrepreneur decision are more complex due to such uncontrollable factors as economics, politics, culture and technology.As globalization provide wide opportunity for selling the product hence it's important to take decision accordingly to the global environment so that company can survive in competitive market .
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