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what is brand positioning of Ebay store?

what is brand positioning of Ebay store?
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Answer #1

In simple terms, Brand Positioning is the spatial position that a brand occupies inside a consumer's mind.
e.g. When we think about a soft drink brand like Pepsi, we think of its tagline - "That's what I like", that sets it apart.

Brand positioning of e-Bay :

  • To deliver the most personalized and customer e-shopping experience
  • Price and product selection advantage
  • To emphasize trust, value and convenience for buyers
  • To provide access to worldwide markets and increase sales for sellers
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