Question

In your opinion, why do you think business customers are generally more rational in their purchasing behavior than end consumers? Can you provide an example?

Answer 1

Yes business customers are those customers who generally purchase raw materials or other goods for business organization purpose .

Business to business transactions (for example ;IBM purchases processors from intel )are made under assumptions of reducing cost of bulk purchases . So,it should be a rational decision where mathematical margins might be calculated to take competitive advantage .

This will not be the case of a end user who will purchase goods for his own consumption . End user generally focus on his need according to his purchasing power with utility and quality. While business customers want long term benefits  , competitive advantage , quality etc. Business customers act for long term goals while end user act for short term goals.