Question

Please state A, B, C, or D for each question

1. Hotel Highland distributes its inventory through a global distribution system and three online travel agencies. This distribution arrangement illustrates ___ intermediary levels.

A. four

B. two

C. one

D. five

2. Hilton Hotels Holdings is using their HiltonHonors proprietary app for distribution. If Jason buys a hotel room using this app, it is likely that the channel used was:

A. it cannot be determined

B. a direct channel

C. a metasearch engine-based channel

D. an intermediated channel

3. Selling hotel rooms directly through brand.com websites or central reservation offices assumes that the customers will be:

A. Engage in the price comparison across similar brands

B. Solicit the help of a travel agent

C. Read the reviews online and then book on the same website

D. Motivated to find a website or call the company

4. In direct distribution, the transaction costs are low because:

A. there are no intermediaries involved

B. only the most inexpensive intermediaries are involved

C. there are only a few intermediaries involved

D. only the most efficient intermediaries are involved

5. Generally, online travel agencies _____ large physical retail spaces, where customers can go and buy a hospitality product in person.

A. have

B. rent from hotels

C. buy from hotels

D. do not have

Answer 1

Answer 1 = correct option is C

Reason = the distribution arrangement illustrates one intermediary levels because three only travel agencies will be the only intermediary level

Answer 2 = correct option is C

If jason buys a hotel using this channel it would be said as meta search engine channel

Answer 3 = correct option is D

It assumed that customers will be motivated to find the website and call the company

Answer 4 = correct option is A

In direct distribution, manufacturer sells it products directly to customers hencere there are no intermediaries involved that is why transaction cost is low