Question

A risk with any commercial is that consumers will not decode the message correctly. In other words, _______________________.

		the advertiser has chosen the wrong channel for the message
		the receiver never encoded the message
		the target audience doesn't remember the message
		the feedback channel is not working
		the target audience misunderstands the message

The promotional tools advertising and public relations have in common that __________________________.

		these tools give the sender good control of the situation in which the audience sees the message
		it is always clear who the sender of the message is
		the sender has full control over the message the audience receives
		these represent indirect modes of communication
		the marketer will automatically get a lot of feedback of how the message is received

Answer 1

1. A risk with any commercial is that consumers will not decode the message correctly. In other words, the target audience misunderstands the message.

Sometimes commercials go through risks, i.e., consumers will not decode the message correctly. These consumers sometimes misunderstood the message and stop or limit their purchasing from such companies. So commercials should be designed in such a way that the target audience can understand the message correctly.

2. The promotional tools advertising and public relations have in common that these represent indirect modes of communication.

Yes, all are indirect modes of communication through which an organization communicates with its customers.