1) Research is a careful and detailed study into a specific problem, concern, or issue using the scientific method.It's actually about finding the truth through experiment or investigation using the scientific methods.
2) concept of research : Basically research includes any study to discover or study the problem or experiment by using systematic method by which researchers can reach to the final result of that experiment or study.
An area of inquiry is a scientific discipline if its investigators use the scientific method—a systematic approach to researching questions and problems through objective and accurate observation, collection and analysis of data, direct experimentation, and replication of these procedures. Scientists emphasize the importance of gathering information carefully and accurately, and researchers strive to remain unbiased when evaluating information, observing phenomena, conducting experiments, and recording procedures and results. Researchers also recognize the value of skepticism and the necessity of having their findings confirmed by other scientists.
3) Rational reasons for doing research :
> The research needs to contribute to the elimination of a gap in the literature. Elimination of gap in existing pool of literature is one of the compulsory requirements for your study. In other words, you don’t need to reinvest the wheel in a way that your research aims and objectives need to be totally new, or at least they have to offer fresh perspectives on existing management and business issues.
> The research can be conducted to solve a specific problem. You have to explain the essence of the problem in a detailed manner and highlight practical benefits associated with the solution of the problem. Suppose, your dissertation topic is “A study into advantages and disadvantages of various entry strategies to Chinese market”. In this case, you can say that practical implications of your research relates to assisting businesses aiming to enter Chinese market to do more informed decision making.
> The study has to contribute to the level of professional development of the researcher. You have to explain in what ways your research contributes to the achievement of your long-term career aspirations in a detailed way.
4) The main difference between applied research and basic research is Applied research is research that seeks to answer a question in the real world and to solve a problem. Basic research is research that fills in the knowledge we don't have; it tries to learn things that aren't always directly applicable or useful immediately.
We can also identifies the factors that differentiate these two research in a significant manner.
) Nature : Basic research is more theoretical since it generally generates theories and explores information which may not be presently applied. It is also focused on improving current academic concepts. On the other hand, applied research is more practical and descriptive in nature as it seeks to alleviate current problems in various fields and is mostly concerned with end-usage.
) Scope : The scope of basic research is often universal as it may bae applied to diverse concepts. However, applied research is largely particular as it is focused on very specific topics which seek to answer certain problems.
) Technology : As compared to basic research, applied research is more often linked with the improvement of technology as it covers the direct application of knowledge.
) Economy :As compared to basic research, applied research is more closely connected with the development of economy as numerous surveys, experiments, and case studies are conducted to verify the efficacy of products, market strategies, and other economically related procedures.
) Environment : Basic research occurs in a sterile or highly-controlled environment such as laboratories. Conversely, applied research mainly takes place in real world settings where other unexpected variables may intervene.
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